5 Tactics for Small Businesses to Grow an Email List by Stefan Held

Author: stefanheld

For
new startups and well-established companies alike, email marketing
can be valuable part of a marketing strategy.

In
today’s increasingly connected world, one of a company’s most
valuable marketing assets is a healthy email list.

Seventy-five
percent of marketers

say that they are using more email than they were just three years
ago –and for good reason. Email is a great way to reach out to
customers, giving you a direct channel of communication through which
you can inform them of promotions and keep them updated on new
offers.

While
maintaining a strong email list is important, growing your list of
subscribers can often prove to be a challenge. If you’re looking to
grow your email list, here are five simple tips that will help you
get started.

1.
Enhance Your Email Content

If
you want people to subscribe, and stay subscribed, then you’ll need
to have outstanding content. Make it interesting, easy-to-read, and
light, but most importantly –keep it relevant. And be sure to send
your customers things that they’re interested in receiving. A
reported 60
percent of email subscribers opt in to receive special offers and
sales
–consider
sending out exclusive offers via email to encourage sign ups.

2.
Collect Information at the Point of Sale

Collecting
information
at the point of sale

is an excellent technique that’s growing in popularity. Rather than
trying to collect email information from customers at a later date,
asking them for information at the time that they make a purchase is
often a more effective method of generating signups.

3.
Encourage Your Current Subscribers to Share

Word
of mouth recommendations can help you to build your email list.
Eighty-four
percent of consumers say that they either completely or somewhat
trust recommendations

from family and friends about products. Adding social media share
buttons or even an email to
friend
button in your
emails can help to grow your list of subscribers.

4.
Interact on Social Media

Being
active on social media can be a great way to grow your email contact
list, and using your social media account allows you to reach new
audiences. Monitoring social media can also help you stay on top of
trending topics, and alert you to things that your readers and
subscribers are interested in, giving you ideas for relevant email
content.

5.
Contests

Holding
an online contest or a free giveaway can be an excellent way to
encourage people to subscribe to your emails. Consider having
entrants enter your giveaway by subscribing to your email list –and
don’t forget to promote your contest on your social media accounts.

Which
methods have you used to grow your email list? Share with us in the
comments!

Image:
Sean
MacEntee

Author: stefanheld
 

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