5 Tips for How To Build a Landing Page

Even if you are an experienced internet marketer, you can use landing page templates to help you create your page. Landing pages are one of the many tools that you can use to build your list of customers and potential customers, and they are often considered one of the most important elements in the strategy of online marketing. The goal of the landing page is to get your visitors to fill in their contact information. And, in order to do this, you must offer them something that makes it worth their while to do so.

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You can find many types of landing page templates online, for free or at a small cost. You will see that all of them contain the following five components:

The Headline  

Many will argue that this is the most important part of the landing page. Without a good headline, you really won’t get readers to continue on to the other content, so make sure you put some time into this. The headline should grab your visitor’s attention and tell him or her that you have the solution to whatever problem he or she is facing.  

Bullet Points  

Bullet point will list all of the specific benefits and features alluded to in your heading. This is where you will point out details of whatever it is you are offering your visitor. Keep it simple and focus more on benefits than on features. So, for example, a feature would be “fast software” and a benefit would be “saves you tons of time”.

Testimonials

Do you need testimonials on your landing page? Not necessarily. But one or two, especially if you are just starting out, is not a bad idea. Try to use testimonials that represent the target market you are going after.

Offer

This is whatever it is you are going to give your visitor in exchange for his or her contact details. This must be free to them, but it must not be “cheap”. In other words, you want to make sure that your visitor knows that this product is worth something, but you are making an exception and offering it to them for free here on this page. You can take it a step further and put a time limit on your offer, saying that it is free for now but the price will be raised later on.  

Opt-in form  

The whole point of the landing page is to get information from your visitors so an opt-in form is absolutely necessary. And you will want your form to appear on the right hand side of the page.

Setting up your own squeeze pages is not particularly difficult, and using landing page templates can help you do it more quickly and efficiently. Some will even allow you to customize certain elements so that your landing pages stand out from the crowd.

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