Here at iSpionage, we’ve developed some unique functions that make it simple for business as well as advertisers to keep a close eye on their competition.
One of those features is landing page security technology that keeps track of competitor touchdown pages as well as e-mails and also saves screenshots whenever adjustments are made.
It’s a great method to know what your competition is up to as well as to get touchdown web page concepts for your very own campaigns.
To give you a concept of exactly what this looks like, we’re sharing a tasting of touchdown web page changes Uber’s made so far in 2015 that we uncovered with our landing web page monitoring innovation. It’s not a full listing of each and every single modification they made or examined, yet it will certainly provide you an idea concerning what headlines and styles they have actually experimented with.
The beginning date for these pages is January 17, 2015 and also the end date is November 3, 2015. The search phrases we monitored to discover these web pages are terms like ‘automobile driver tasks,’ ‘hire a car,’ and also ‘coffee bar employing.’
So why are we showing you Uber’s touchdown pages?
The main factor is that they are one of the most energetic A/B tester we have actually located for PPC touchdown pages. There are a few other projects that are actually fascinating, like governmental campaigns, however Uber’s done so much screening that they have actually given us a great deal of product to work with. Uber’s additionally current a lot which implies we figured people would want checking out them.
So currently, without further trouble, here’s a take a look at several of the various touchdown page variants Uber’s run in 2015.
Note: The first touchdown web page looks like it’s precisely the like the 2nd one, yet the 2nd promotes having the ability to earn $27/hour where the first advertises $28/hour. Our touchdown page technology is so delicate that it picked up this small of a change and also included the most recent page as a new variation. Be certain to click on the picture if you ’d such as to zoom in as well as see a bigger view.
Did anything stand apart to you? If so, leave a comment to let us know. We, for one, are amazed that the woman standing alongside a white Prius picture and also format appears to have actually won out over several oppositions over the year.
p. s. Are you interested in maintaining a close eye on your top competitors by very closely checking their Pay Per Click campaign and website changes? If so, send me an email at firstname.lastname@example.org, as well as I’ll enjoy to describe in even more information just how it works.
Joe Putnam (@josephputnam) is the Supervisor of Marketing at iSpionage, the only competitive knowledge device that records the entire PPC conversion channel– from keyword phrases to advertisement copy to touchdown pages. Try iSpionage today absolutely free to learn exactly how competitive intelligence offers search advertising groups the advantage they require to make even more money with AdWords.