A Step-By-Step Process to Tell Compelling Stories and Improve Conversion Rates

Author: theboomeraang

A Step-By-Step Process to Tell Compelling Stories and Improve Conversion Rates

I’ve noticed that there’s something that scares most marketers.

We love our data.

Most marketers find it fun to review their traffic, engagement, and subscriber numbers. It allows them to test new things and measure their effect.

Data is logical.

But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling.

I’m not talking about writing a fiction…

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Author: theboomeraang
 

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