How Many Review Sites Are You Monitoring?
Online reviews have become key to the success of any
business. Review sites have essentially put the power into the hands of the
consumer, giving a voice to both the people that love your products and
services, as well as those who don’t. The impact of this trend over the past
few years has been stunning. Many businesses have used the power of reviews to
thrive and gain more customers, while others have been pushed to close their
doors. Moreover, it’s now become just one more thing that small business owners
need to be checking up on and managing on pretty much a daily basis to ensure
your company’s reputation is seen in a positive light.
With that being said, it’s important to note how many review
sites you or your management team is actually checking on a daily basis. It’s essential
to be actively engaging with those that are rating your business, both good and
bad. Learn review response best practices from these posts:
Most businesses that we speak to try to be as active and
engaged as possible, checking the big review sites at least a couple times a
week and responding to them when they notice something new. But as the internet
grows, and more review sites continue to pop up and gain traction, reviews can
become overwhelming and almost impossible to keep up. Right now, for a small
business owner, there are over 20 different review sites that are popular
enough that you really should be checking in and seeing what people are saying.
But that would literally take up hours of your day—time that small business
owners simply do not have.
This is where technology can help. Review monitoring
services like that available on the Qebot platform can make this chore a whole
lot easier. By aggregating all of your reviews across these channels, you can
set up notifications to tell you when you have a new review to respond to, see
all of your reviews in line in a single dashboard, and respond right through
the interface. For around $20 per month, a tool like this saves you hours every
week in checking all of these reviews and ensures that you are seeing and
engaging with every review that comes in. Think about the damage that can be
done if you are simply unaware of a negative review, but your potential
customers are seeing it and being turned off to your business. On the other hand,
say you have a positive review that you could engage with, alerting that person
to a new product or service you have. If they loved it the first time, you can
suggest they try another product or service you offer. It’s a great platform
for driving repeat business!
Reviews and review sites can make or break small businesses.
The best way to manage your business is to understand what’s being said and
take appropriate action to help engage promoters or counteract detractors. But
if you aren’t even aware that these resources are there, it could do you a lot
of harm. Email us at firstname.lastname@example.org
to learn more about the Qebot Platform and Marketplace, and the tools available
like the Reputation Management application.
Author: Matthew White, CEO of Qebot