How to Reach Baby Boomers, Gen-Xers and Millennials with Your Online Marketing
There’s no such thing as a one-size-fits-all approach to marketing.
This is especially true when it comes to marketing to different age groups.
When dealing with different age groups, genders, income levels, etc., you need to be flexible and understand the psychology and habits of each customer base.
Easier said than done.
This is where customer segmentation comes in. Customer segmentation is…