Learn how experts use Google Analytics better
Having an online site to reach out is just great. Now, the question is, how do you keep track of the activity online? A google search on that obviously leads you to a Google Analytics account. Sign up, done. Free of cost! And then begins the series of doubts. What do you do with the numbers? What numbers are meaningful to you?
Google Analytics is a robust tool that can help you loads if you know how to use it right. A seasoned user might find it very helpful. But if you aren’t exactly a veteran, this post should help you learn Google Analytics better. The trick to Google Analytics is to know what you need to measure, and how to find it.
It is important that you understand the KPIs first. KPIs are Key Performance Indicators:
- Social Media Traffic referral- That’s FaceBook, LinkedIn, Twitter and anywhere you promote your site.
- Unique Visitors- Woo them! And find out what brought them to your site.
- Page views- Find out which page has most views.
- Pages/ Visit- So, does the visitor get curious, interested and enthused to look into other pages? Or does he just leave after a cursory look at page one?
- Average time on site- How long do you engage a visitor?
- Bounce Rate- Does the visitor bolt out of the page thinking he’s at the wrong place?
Learn to customize reports and have them in a format you find easy to read. You can create custom segments of visitors. Start with assigning visitors an identity and track them from there. Use Custom Variables at Session/Page/Visitor level based on your needs.
GA lets you set goals. Set micro goals and you will find that easier.
Set up your Funnels to track the critical paths of your site on a daily basis.
Setting up a hostname filter helps catch thieves who copy your website. You can see the domain / hostname in page names within your reports using this feature.
There are filters that help separate mobile and non mobile traffic.
This filter separates out the audiences so that you can make informed decisions towards each.