Reacting to Metrics: How to Use Data to Make Concrete Social Media Marketing Improvements
Metrics aren’t perfect.
But if you can’t measure something, you have no idea whether it’s working or not.
While metrics don’t always tell the whole story by themselves, together, they can provide you with the whole picture.
This allows you to spot problems as well as opportunities for improvement in all areas of your business, including your social media marketing.
There’s one issue I…