Seven Simple Tips for Insightful A/B Testing

Author: theboomeraang

Seven Simple Tips for Insightful A/B Testing

Posted by alpmimar

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“Never stop testing, and your advertising will never stop improving.”—David Ogilvy, Ogilvy & Mather

David Ogilvy, founder of Ogilvy, Benson & Mather, was 38 years old before he went into advertising. Yet, he became one of the founding fathers of modern advertising. Today, Ogilvy & Mather is one of the most recognized agencies in the world.

How did he start so late, yet still…

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Author: theboomeraang
 

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