Seven Simple Tips for Insightful A/B Testing
Posted by alpmimar
“Never stop testing, and your advertising will never stop improving.”—David Ogilvy, Ogilvy & Mather
David Ogilvy, founder of Ogilvy, Benson & Mather, was 38 years old before he went into advertising. Yet, he became one of the founding fathers of modern advertising. Today, Ogilvy & Mather is one of the most recognized agencies in the world.
How did he start so late, yet still…