Suck Your Readers In: 4 Types of Openings for “Sticky” Content
The headline is the most important part of your content.
That’s a fact.
What’s the second most important part?
That would be your introduction.
Think of it this way: Your headline compels people to click on your post, but your intro draws them in to actually read the post.
And if you’re sick of not getting a high level of engagement on your posts, this is likely one of the main causes.