This is How Social Media is Killing Email

Author: sabakuch

Over
the past one decade a statement has become common in online world.
Social Media is killing email – say the pundits of internet marketing
who have been a witness to major changes in its form and usage.

Gone are the days when people used to write emails to each other. It was then considered to be the ‘modern form of letter writing’. But within a few years all that changed. Global social networking websites such Facebook, LinkedIn, Sabakuch have almost eliminated the need for emails.

Reasons Behind the “Killing” of E-Mail – 

 

Emails
are now mostly restricted for signing up on social sites or for office
letters/applications. They have quite severely reduced in usage in
informal conversations. Some of the factors behind the alleged ‘’killing
of email’’ such as – longer time to write and send, spam messages in
inbox, phishing and other viruses – are rather slowly taking people away
from it.

Social-media-is-killing-email-blog

The Case of E-Mail Marketing

Email
Marketing utilizes email for communicating commercial or fundraising
messages with your existing or future customers. And, this is done
directly through their mailbox. This form of digital marketing has been a
powerful medium whose results used to outperform PPC (Pay-per-Click)
advertising and even the early days of social media.

However,
the easy access to internet services and smartphone revolution has been
changing things. These days, people are replacing it with tweets, likes
and status updates. The next section examines it more closely.

Also Read: These Online Marketing Predictions Can Help You Rule Social Media

If E-Mail is on its Way out, what will come in its place?

 

  1. Push Notifications –

social media is killing email-uber-blog

(Image source: media.licdn.com)

  • Many
    companies are realizing the benefits of Push alert and are implementing
    them. Take for instance, Uber. Upon booking a ride, a Push message
    tells you about your cab information. For any complains just go to FAQ
    section and report within the app. No email required.

 

  • Some other benefits of Push notification include:
  1. They help in active engagement with customers
  2. They catch customer’s attention quickly
  3. Notifications can be sent according to time zones without disturbing customers

 

  1. Chatbots –

 

social media is killing email-chatbot-blog

(Image source: gcn.com)

 

  • Chatbots
    are a great combo of Artificial Intelligence and Natural Language
    Programming. There is no sign-up process, and it can personalize
    information to you instantly since the bot already has access to your
    social profile
  • As
    soon as someone connects with your bot, you can perhaps push messages
    to them within Facebook messenger along with any of the best Indian
    social networking sites

 

  • Since
    bots do not get tired or frustrated like humans, they can be used all
    the time. Imagine the next time your favorite food item is at the store
    or your favorite Mp3 songs album in music store online; bots will put it on hold giving you a more personalized experience

Here is a great link to get all the info about Chatbot Marketing and how it leads to how social media is killing email

 

  1. Instant Messaging –

social media is killing email-instant-messaging

  • Instant
    messaging is the here and now of workplace communication, as emails
    continue to lose their effectiveness. Organizations look for apps that
    get quick message delivered to the employees.

 

  • The
    problems with writing mails and waiting for hours are eliminated here.
    Also, you do not have to worry about picking up the phone and waiting
    for minutes if the call gets transferred to voice.

 

Conclusion

Every
online marketing channel reaches its peak at some stage. Whether social
media is killing email or not will be clearer in the next 2-3 years.
And yet, although emails will still continue in the near future, but as
all means of communication evolve, one must be prepared to evolve too.
Especially Marketers should stop relying on them as the be-all and
end-all of digital communication.

Source : https://sabakuch.com/blog/2017/08/24/social-media-killing-email/

Author: sabakuch
 

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