Using Facebook Business Manager for your Small Business
In an ever-changing world that is fast becoming digitised, most businesses are adapting quick and fast, leaving the slow adopters behind. It’s obvious that people, young and old, are spending more time on social media. Similarly, businesses are increasing their online marketing efforts to attract new customers – this being where customers spend a substantial portion of their time. If you’re not familiar with online marketing and how to use it with your social media, don’t worry. There are easy tools you can use to help market your business via social media. We will be looking at the Facebook Business Manager tool and how to use it for your business.
About Facebook Business Manager
Facebook Business Manager is a FREE and secure platform that you can use to combine your Facebook marketing efforts. With Business Manager, you can create, run and manage your adverts, manage your business page and ad accounts, as well as add digital marketing agencies to help manage your online marketing strategy. In addition, you able to create an audience list or product catalogue all using the handy dashboard. Whether you run a small or large business, Facebook Manager is a tool that can be used to help you manage your marketing efforts all in one convenient place.
How to Get Started with Business Manager
Getting set up on Facebook Business Manager is very easy. Follow the on-screen steps and you’ll be set up in no time:
1. Go to Facebook Business and select “Create Account.”
2. Enter your name and confirm your identity using the Facebook login credentials.
3. Follow the prompts to create your business account.
Note that with Facebook Business Manager, you’ll also be able to manage your Instagram ads.
Why Use Facebook Business Manager for your Business?
Facebook Business Manager organises and secures your ad account. Managing your account and other assets on the platform is easy, keeping everything neatly filed and easily accessible. In addition, there are several benefits to using Business Manager. We’ve listed a few:
· You can access pages and ad accounts without being friends with your colleagues on Facebook
· You don’t share any passwords or logins
· Adding or removing employees/agencies are super easy
· Managing multiple ad accounts and pages from one Business Manager
· Easy management process with all accounts accessible in one place
· There are no mix-ups between your personal account and page admins
As with all things in life, Facebook Business Manager is not without its cons. We don’t think they are worth mentioning, as Facebook is constantly improving tools to make it an even easier user experience. Considering these benefits, it would not make any sense for you to not use Business Manager.
Does all of this feel overwhelming to you? No worries! Using a skilled and knowledgeable digital agency such as ours, you’ll have all the professional assistance you need in handling your digital marketing and social media. Our team of experts are ready to assist you with your social media management, digital strategies, SEO optimisation, website conversion management, PPC advertising and so much more.
For more information, get in touch today