What a Cognitive Bias Is, And How to Use It for Digital Marketing Mastery
As humans, we like to think of ourselves as objective, logical, and unbiased when it comes to our thinking and decision-making abilities.
As if nothing could cloud our thoughts or persuade us to think illogically.
But that’s not how things are.
In fact, at times, we’re quite irrational and heavily influenced by people as well as a host of other variables.
Many of our choices and actions are…