What is SEO Optimization?

Author: deeprajdas

If you are new in this field of SEO (Search Engine Optimization), then you should know first Difference Between Traditional and Online Marketing with SEO.

SEO Besides ATL, BTL Marketing 

Besides doing ATL (Above The Line) and BTL (Below The Line) marketing, big and small companies are now concentrating on SEO which falls under TTL (Through The Line) marketing.

SEO is about getting business through the website, and getting online traffic from internet. The most interesting fact is unlike ATL and BTL marketing SEO which falls under TTC does not need huge investment. You do not need to pay anyone or any consultant to promote it or make marketing things done for you.

If you know SEO, then you will do the task for those small and big companies.

Why to Choose SEO Over Other Marketing Strategies?

SEO or Search Engine Optimization is basically segregated in 2 parts.

  • On Page SEO
  • Off Page SEO

Focus of On page SEO:

It is basically focused on website technicalities and maintaining the hygiene of your website.

The primary goal of On Page SEO is to make your website search engine algorithm friendly to make Google prefer your website better than the other ones for a particular business niche.

Secondary goal of On Page SEO is to make that website user friendly because your moto behind making a website is to get business from internet, so if if the website is not enough to engage visitors and useful for them, then the website is not worth enough to make business.

On Page SEO with Meta tags play vital role for your website. It helps your website visitors and search engine bots to understand what your website is about. On which search queries it should appear in search result.

Now it is time to focus on Off Page SEO, because a complete SEO is not complete without Off Page.

Why Off Page?

It is promotional part. In Off Page webmasters do focus on how to promote the website in different ways. The ways are different.

What are those Off Page SEO Techniques?

  • Content Marketing/ Blog Promotion
  • Guest Posting
  • Link Building
  • Forum Posting
  • Business Listing
  • Participating in Q&A
  • Social Bookmarking
  • PPT Promotion
  • Video Promotion
  • Image Sharing

etc etc..

There are ways to make your website promote through link building and other websites to get visitors from those websites to your website.


Link-building is good for back-linking but only from good authoritative sites. The websites with high PA (Page Authority) and DA (Domain Authority).
The next thing to remind before link-building is choose the websites which are also talking on same niche, businesses or services.

Example: if you are providing digital marketing service like me, then choose the best sites talking about SEO and digital marketing to get link juice for your website by creating back-linking. But too much back-linking from a single website to your website is also considered as Black Hat SEO and spamming.


Author: deeprajdas

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