Why I Choose to Focus on One Marketing Channel at a Time
I feel like there’s an overarching maximalist mindset in marketing these days.
And it’s easy to see why.
Brands have never had more strategies to choose from.
There’s content marketing, social media, SEO, email, PPC, and influencer marketing, just to name a few.
But that’s just the tip of the iceberg, and this doesn’t even take into account more traditional offline techniques that many companies…