Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.
Emotions guide nearly every facet of our lives.
And it’s no different when it comes to what we choose to buy.
Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity.
Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.”
In other words, they’re based on emotions.
I think that one of the biggest mistakes…